Susan Li

Susan Li serves as Chief Financial Officer of Meta Platforms, making her one of the most influential financial executives in the digital advertising industry. In this role, she oversees the financial strategy of a company that generates the vast majority of its revenue — over $130 billion annually — from advertising, placing her at the center of decisions that shape how digital ad markets evolve globally. Her leadership is critical to Meta's ongoing investments in AI-driven ad targeting, measurement infrastructure, and monetization across Facebook, Instagram, WhatsApp, and the broader family of apps. Li joined Meta (then Facebook) in 2008 and rose through the finance organization over more than a decade, becoming CFO in 2022 following the departure of Dave Wehner. Her long tenure at the company means she has been deeply involved in the financial architecture of Meta's advertising business through multiple transformative periods — including the shift to mobile advertising, the rollout of programmatic buying tools, and the company's response to Apple's ATT privacy changes, which significantly disrupted ad targeting and measurement capabilities across the industry. As CFO, Li is a key voice in Meta's earnings calls and investor communications, regularly articulating the company's advertising revenue trajectory, the impact of AI on ad performance, and the financial implications of privacy regulation. Her perspective on ad market dynamics, monetization efficiency, and the ROI of AI investments in the ad stack makes her a significant figure not just within Meta but across the broader AdTech ecosystem.

Last updated Aug 5, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026