Stefanie Bruckbauer

Stefanie Bruckbauer serves as Chief Data Officer at Lotame, one of the largest independent data management platforms in the AdTech industry. In this role, she leads the company's overarching data strategy with a particular focus on privacy-first solutions and identity resolution as the industry navigates the deprecation of third-party cookies. Her work positions Lotame as a key player in the post-cookie identity landscape, helping publishers, marketers, and data owners find durable alternatives to legacy tracking methods. Bruckbauer is recognized as a practitioner-thought-leader at the intersection of data governance, consumer privacy, and addressability. She is a regular speaker at industry events on topics including data ethics, privacy regulation, and the evolving identity ecosystem, lending her voice to conversations that shape how the broader AdTech industry approaches responsible data use. Her career reflects a trajectory through data-centric roles in the advertising technology space, building expertise in data management platforms, audience segmentation, and the technical and regulatory frameworks that govern data use in digital advertising. At Lotame, she is central to the company's Panorama ID and related cookieless identity initiatives.

• Leading Lotame's data strategy through the industry's transition away from third-party cookies
• Championing privacy-first identity solutions including Lotame's Panorama ID initiative
• Established as a recurring industry speaker on data ethics and privacy in AdTech