Slavi Samardzija

Chief Data and Platforms Officer at Stagwell

As head of Omnicom's data and technology backbone, Samardzija influences how billions of dollars in advertising are planned, activated, and measured programmatically, making him a key figure in the AdTech ecosystem.

Last updated May 27, 2026 by the ATDb Editorial Team · Connections updated May 27, 2026

Bio

Slavi Samardzija is Chief Data and Platforms Officer and Global Chair, Media & Commerce at Stagwell (from September 2025), leading its data and AI platform strategy. He was previously Global CEO of Omnicom Media Group's Annalect, with 25+ years across WPP and Omnicom.

Previous Roles

Global CEO

Annalect (Omnicom Media Group) (prior)

Expertise

Data-Driven MarketingAgency Technology PlatformsProgrammatic Strategy

Connections