Sebastian Gutierrez

Sebastian Gutierrez is a senior AdTech operator known for building and scaling programmatic monetization infrastructure at Spotify, one of the world's most prominent audio and digital advertising platforms. In his role overseeing programmatic and data partnerships, he has been instrumental in developing Spotify's first-party data offerings and connecting the platform's unique audience intelligence to programmatic buying channels — a critical capability as the industry navigates the deprecation of third-party cookies and the rise of identity-based targeting. Gutierrez's work sits at the intersection of audio advertising, audience data strategy, and programmatic infrastructure — a relatively specialized and fast-growing niche within the broader AdTech ecosystem. His efforts have helped position Spotify Advertising as a serious programmatic player, enabling advertisers to access Spotify's logged-in user base through automated buying environments while leveraging rich behavioral and contextual signals unique to the audio medium. While detailed public career history prior to Spotify is limited, his expertise reflects a background in digital media monetization and data partnerships consistent with experience across publisher-side or platform-side AdTech roles. His influence is primarily as an operator driving real infrastructure and commercial outcomes rather than as a public-facing thought leader, though his work has broader implications for how audio and streaming platforms compete in the programmatic advertising landscape.

• Led development of Spotify's programmatic advertising infrastructure, enabling automated buying access to one of the world's largest logged-in audio audiences
• Built out Spotify's first-party data partnership offerings, positioning the platform competitively in a post-cookie advertising environment