Sarah Personette

Sarah Personette is a seasoned advertising and media executive best known for her senior leadership roles at Twitter and Facebook, where she helped shape how major global brands engage with social media advertising. As Twitter's Chief Customer Officer, she was a central figure in managing advertiser relationships and brand safety initiatives during one of the platform's most turbulent periods, serving as a key liaison between the company and its largest revenue-generating clients. Her tenure at Twitter made her a prominent voice on issues of platform trust, advertiser confidence, and the evolving standards of social media monetization. Before Twitter, Personette spent years at Facebook in senior advertising and agency partnership roles, building deep expertise in performance marketing, brand advertising, and the mechanics of large-scale social platforms. Her career reflects a consistent focus on the intersection of technology, media, and commercial relationships — particularly how platforms can build sustainable, trust-based ecosystems for advertisers. She is widely regarded as an operator who understands both the technical underpinnings of digital advertising and the human dynamics of enterprise client management. In 2023, Personette joined Puck, the subscription journalism startup known for insider coverage of media, politics, Hollywood, and finance, as its CEO. The move signaled a pivot toward media leadership, where she is applying her advertising and business development expertise to grow Puck's commercial model and audience. Her appointment underscored the growing importance of advertising and revenue strategy acumen in the evolving digital media landscape.

Last updated Sep 26, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026