Puck

Premium subscription journalism platform targeting insider coverage of Hollywood, Washington, Wall Street, and Silicon Valley

Puck is a digital media startup founded in 2021 that operates as a subscription-first journalism platform, bringing together a curated roster of high-profile journalists and industry insiders to cover the power centers of American life — entertainment, politics, finance, and technology. The platform is built around individual writer brands, with contributors including prominent names from major publications, each offering newsletters and long-form pieces that go behind the scenes of their respective beats. Puck differentiates itself by positioning its writers as equity-holding partners rather than traditional employees, aligning incentives around subscriber growth. Puck's business model is primarily direct-to-consumer subscription, with readers paying for access to its full suite of newsletters and content. The company has also developed a podcast offering and occasional live events to complement its written journalism. Its media property is significant to the advertising and marketing industry as a destination that covers media, entertainment, and business decision-makers — and it has attracted advertising partnerships alongside its subscription revenue, targeting an affluent, influential readership. Puck competes in the premium subscription media space alongside outlets like The Information, Semafor, and Axios, as well as individual Substack writers. Its emphasis on writer ownership and equity participation has been noted as a distinctive model for attracting established journalistic talent away from legacy publications. The company has raised venture funding to support its growth and content expansion.