S
Samba Natarajan
Senior Vice President & General Manager, Europe at PayPal
Building Moloco into a unicorn-status adtech platform serving retail media and e-commerce monetization at scale.
Last updated Jun 6, 2026 by the ATDb Editorial Team
Bio
Samba Natarajan is Senior Vice President & General Manager, Europe at PayPal. He co-founded Moloco in 2013 and scaled the company to unicorn status with a $1.5B+ valuation. Under his leadership, Moloco expanded into retail media, powering ad monetization for major e-commerce and streaming platforms globally, growing to hundreds of employees across offices in the US, South Korea, Japan, and Europe.
Previous Roles
CEO
Sojern (prior)
Expertise
Machine Learning for AdvertisingPerformance AdvertisingMobile App MarketingProgrammatic AdvertisingRetail MediaReal-Time Bidding (RTB)Operational ML PlatformsUser Acquisition
Education
- B.S. or M.S., Computer Science (specific institution not publicly confirmed)
Notable Achievements
- Co-founded Moloco in 2013 and scaled it to unicorn status with a $1.5B+ valuation
- Expanded Moloco's platform into retail media, powering ad monetization for major e-commerce and streaming platforms globally
- Grew Moloco to hundreds of employees with offices across the US, South Korea, Japan, and Europe
Awards
Moloco named to Forbes Cloud 100 (multiple years)Moloco recognized as a top-tier unicorn in ad tech by major venture and industry trackers
Speaking Topics
Machine Learning in AdvertisingPerformance Marketing at ScaleThe Future of Retail MediaBuilding ML Infrastructure for Ad TechMobile User Acquisition
Board Memberships
Moloco (as CEO and Co-founder)
Connections