Skip to content
ATDbbeta
SN

Samba Natarajan

Operator

Samba Natarajan is Senior Vice President & General Manager, Europe at PayPal. He co-founded Moloco in 2013 and scaled the company to unicorn status with a $1.5B+ valuation. Under his leadership, Moloco expanded into retail media, powering ad monetization for major e-commerce and streaming platforms globally, growing to hundreds of employees across offices in the US, South Korea, Japan, and Europe.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Senior Vice President & General Manager, Europe
Company
PayPal
Based
Redwood City, California, United States
Boards
1
Connections
1
Years in industry
15 years

Bio

Samba Natarajan is Senior Vice President & General Manager, Europe at PayPal. He co-founded Moloco in 2013 and scaled the company to unicorn status with a $1.5B+ valuation. Under his leadership, Moloco expanded into retail media, powering ad monetization for major e-commerce and streaming platforms globally, growing to hundreds of employees across offices in the US, South Korea, Japan, and Europe.

Career

  • CEO

    Sojern · prior

Board memberships

Moloco (as CEO and Co-founder)

Expertise & education

Expertise

Machine Learning for AdvertisingPerformance AdvertisingMobile App MarketingProgrammatic AdvertisingRetail MediaReal-Time Bidding (RTB)Operational ML PlatformsUser Acquisition

Education

  • B.S. or M.S., Computer Science (specific institution not publicly confirmed)

Speaking topics

Machine Learning in AdvertisingPerformance Marketing at ScaleThe Future of Retail MediaBuilding ML Infrastructure for Ad TechMobile User Acquisition

Recognition

Notable achievements

  • Co-founded Moloco in 2013 and scaled it to unicorn status with a $1.5B+ valuation
  • Expanded Moloco's platform into retail media, powering ad monetization for major e-commerce and streaming platforms globally
  • Grew Moloco to hundreds of employees with offices across the US, South Korea, Japan, and Europe

Awards

Moloco named to Forbes Cloud 100 (multiple years)Moloco recognized as a top-tier unicorn in ad tech by major venture and industry trackers
Connection details