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Sam Cox
Ad Tech Consultant at Independent
Leading Index Exchange as a fiercely independent programmatic exchange and championing header bidding and supply path optimization as tools for publisher empowerment in a consolidated market.
Last updated May 30, 2026 by the ATDb Editorial Team
Bio
Sam Cox is an independent ad-tech consultant. He previously held senior product leadership roles at Google — including General Manager of Google Ad Manager — and at Amazon.
Previous Roles
General Manager, Google Ad Manager
Google (prior)
Expertise
Programmatic AdvertisingHeader BiddingSupply Path OptimizationReal-Time BiddingConnected TV (CTV) AdvertisingPublisher MonetizationAd Exchange TechnologyPrivacy-Compliant Advertising
Education
- Bachelor's Degree, University of Western Ontario
Notable Achievements
- Led Index Exchange to become one of the world's largest independent programmatic advertising exchanges
- Championed header bidding adoption at scale, fundamentally shifting publisher yield management practices
- Expanded Index Exchange into connected TV and omnichannel programmatic advertising
- Maintained company independence during a period of significant consolidation in the ad tech industry
Speaking Topics
Supply Path Optimization and TransparencyThe Future of Independent Ad TechHeader Bidding and Publisher MonetizationConnected TV Programmatic AdvertisingPrivacy and Identity in Programmatic Advertising
Connections