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Sam Cox

Operator

Sam Cox is an independent ad-tech consultant. He previously held senior product leadership roles at Google — including General Manager of Google Ad Manager — and at Amazon.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Ad Tech Consultant
Company
Independent
Based
Toronto, Ontario, Canada
Connections
1
Years in industry
15 years

Career

  • General Manager, Google Ad Manager

    Google · prior

Expertise & education

Expertise

Programmatic AdvertisingHeader BiddingSupply Path OptimizationReal-Time BiddingConnected TV (CTV) AdvertisingPublisher MonetizationAd Exchange TechnologyPrivacy-Compliant Advertising

Education

  • Bachelor's Degree, University of Western Ontario

Speaking topics

Supply Path Optimization and TransparencyThe Future of Independent Ad TechHeader Bidding and Publisher MonetizationConnected TV Programmatic AdvertisingPrivacy and Identity in Programmatic Advertising

Recognition

Notable achievements

  • Led Index Exchange to become one of the world's largest independent programmatic advertising exchanges
  • Championed header bidding adoption at scale, fundamentally shifting publisher yield management practices
  • Expanded Index Exchange into connected TV and omnichannel programmatic advertising
  • Maintained company independence during a period of significant consolidation in the ad tech industry
Connection details