Rohan Midha

Rohan Midha is a senior leader within Amazon Ads, one of the fastest-growing and most influential digital advertising businesses in the world. In his role as VP & GM, he oversees key product initiatives that shape how brands and agencies leverage Amazon's unique combination of first-party shopping data, retail media inventory, and streaming ad products to reach consumers at scale. Amazon Ads has grown into a multi-billion dollar business and a formidable competitor to Google and Meta in the digital advertising landscape. Midha's career has been centered on building and scaling advertising products at the intersection of data, technology, and commerce. His work at Amazon reflects a broader industry shift toward retail media and closed-loop measurement, where advertisers can directly connect ad spend to purchase outcomes. This positions him as a key figure in the retail media revolution that has reshaped programmatic and performance advertising strategies for major brands globally. While detailed public biographical information about Midha is limited, his seniority within Amazon Ads places him among the influential operators shaping the future of commerce media, connected TV advertising, and audience-based targeting at one of the most consequential platforms in AdTech.

• Serving as VP & GM at Amazon Ads during its emergence as one of the top three digital advertising platforms globally
• Overseeing product initiatives that leverage Amazon's unique first-party shopping data for advertiser targeting and measurement