VP, Global Advertising Standards at IAB Tech Lab
Standards body leaders at IAB Tech Lab are critically important to the AdTech ecosystem, and Robin Riddle's work on global standards adoption makes her a notable figure deserving of inclusion.
Last updated Apr 27, 2026 by jonholm
Robin Riddle has served in a senior capacity at IAB Tech Lab, working on global advertising standards including OpenRTB, ads.txt, and related supply chain transparency initiatives. She has been instrumental in coordinating international standards adoption across the programmatic ecosystem. Her work bridges technical standards bodies and the broader industry community.