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Rita Ferro

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Rita Ferro is President of Disney Advertising at The Walt Disney Company, where she oversees advertising sales across one of the largest media portfolios in the world, spanning broadcast, cable, and streaming properties. She has led Disney Advertising's expansion into advanced programmatic and data-driven ad products across Disney+, Hulu, and linear channels. Ferro played a key role in building Disney's first-party data and clean room infrastructure for advertiser use.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
President, Disney Advertising
Company
The Walt Disney Company
Based
New York, New York, United States
Boards
1
Connections
1
Years in industry
25 years

Bio

Rita Ferro is President of Disney Advertising at The Walt Disney Company, where she oversees advertising sales across one of the largest media portfolios in the world, spanning broadcast, cable, and streaming properties. She has led Disney Advertising's expansion into advanced programmatic and data-driven ad products across Disney+, Hulu, and linear channels. Ferro played a key role in building Disney's first-party data and clean room infrastructure for advertiser use.

Career

Board memberships

Television Bureau of Advertising (TVB)

Expertise & education

Expertise

Streaming AdvertisingCross-Platform MeasurementProgrammatic AdvertisingAdvanced Audience TargetingFirst-Party Data StrategyData Clean RoomsTV Upfront SalesIdentity Resolution

Speaking topics

The future of TV and streaming advertisingCross-platform measurement and currency alternativesFirst-party data and identity in a post-cookie worldPremium content and brand safety in digital advertisingThe evolution of the TV upfront marketplace

Recognition

Notable achievements

  • Led Disney Advertising's expansion into advanced programmatic and data-driven ad products across Disney+, Hulu, and linear properties
  • Oversaw advertising sales across one of the largest media portfolios in the world, encompassing broadcast, cable, and streaming
  • Played a key role in building Disney's first-party data and clean room infrastructure for advertiser use

Awards

Regularly named to Variety's Power of Women listFrequently cited in Adweek and Ad Age lists of most powerful advertising executives
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