Rita Ferro
Rita Ferro is the President of Global Advertising at The Walt Disney Company.
Last updated Oct 6, 2026 by the ATDb Editorial Team
AI-drafted from public sources7 sources cited
- Years in industry
- 25 years
Bio
Rita Ferro is the President of Global Advertising at The Walt Disney Company. In this role, she oversees advertising sales across the company's broad portfolio of entertainment, news, sports, and kids linear and digital ad-supported streaming businesses — including ABC, Disney+, ESPN, Freeform, FX, Hulu, and National Geographic — as well as its online, mobile, and social offerings. She began her career at The Walt Disney Company with ESPN International, holding roles including Vice President of International Ad Sales across Latin America, before expanding her responsibilities to include Disney Channel, Disney XD, and other kids and family properties in the region, and later serving as Executive Vice President of Disney Media Sales and Marketing for Disney Channels Worldwide. Among her industry recognitions, she made history as the first Latinx woman, and only the third woman in 35 years, to receive the Frank Stanton Award for Excellence in Communication. Source 1: v.org — Rita Ferro
Career
EmployeeCurrent
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