Rik van der Kooi

Chairperson of the Board at Criteo

A C-suite-level executive at one of the largest players in digital advertising, overseeing a multi-billion dollar advertising business.

Last updated May 30, 2026 by the ATDb Editorial Team

Bio

Rik van der Kooi is Chairperson of the Board of Criteo (since April 2025; a director since 2023). He previously spent more than two decades at Microsoft, culminating as Corporate Vice President of Microsoft Advertising (2010–2021), and chaired the IAB in the United States.

Previous Roles

Corporate Vice President, Microsoft Advertising

Microsoft (2010–2021)

Chairman

IAB (2019–2021)

Expertise

Search AdvertisingProgrammaticRetail Media