Rich Silverstein

Rich Silverstein is one of advertising's most influential creative figures, best known as co-founder of Goodby Silverstein & Partners (GS&P), the San Francisco-based agency he built alongside Jeff Goodby into one of the most creatively decorated shops in the world. His fingerprints are on some of the most culturally resonant advertising of the past three decades, most notably the 'Got Milk?' campaign for the California Milk Processor Board, which became one of the most recognized and parodied taglines in advertising history. Under his creative leadership, GS&P has produced landmark work for clients including Chevrolet, Adobe, Hewlett-Packard, the NBA, Doritos, and E*TRADE. Silverstein began his career as a designer and art director, developing a visual sensibility that would define GS&P's aesthetic — bold, witty, and deeply human. He and Goodby founded the agency in 1983, and it became a subsidiary of Omnicom's BBDO Worldwide in 1992 while retaining its creative independence and San Francisco identity. The agency has consistently ranked among the most awarded in the world at Cannes Lions, the Clio Awards, and the One Show, with Silverstein serving as a driving creative force and cultural compass throughout. Beyond client work, Silverstein is regarded as a steward of craft in advertising, championing design thinking and storytelling at a time when the industry has increasingly shifted toward data and performance marketing. He has served as a judge at major award shows and is considered a mentor figure to generations of creative talent who passed through GS&P.

Last updated Oct 2, 2026 by ATDb automated enrichment