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Ratko Vidakovic

Founder at AdProfs

Programmatic advertising education and ecosystem mapping

Thought LeaderLinkedInNew York, New York, Canada15+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team

Bio

Ratko Vidakovic is the Founder of AdProfs, an education-focused resource for AdTech and programmatic advertising professionals. He is best known for creating widely referenced visual maps of the programmatic advertising ecosystem, helping practitioners, investors, and companies make sense of a complex and rapidly evolving landscape. Prior to founding AdProfs, he served as Director of Strategy at MediaMath.

Previous Roles

Director of Strategy

MediaMath

Expertise
Programmatic AdvertisingAdTech Ecosystem MappingReal-Time Bidding (RTB)Supply Path OptimizationHeader BiddingIdentity ResolutionAdTech Education and TrainingDemand-Side Platforms (DSPs)
Notable Achievements
  • Created the widely-referenced programmatic advertising ecosystem maps used globally by industry professionals, investors, and companies
  • Founded AdProfs, establishing it as a leading independent programmatic advertising education and consulting resource
  • Built a widely-followed AdTech newsletter and editorial platform covering programmatic industry trends
Speaking Topics
Programmatic Advertising Ecosystem OverviewSupply Path OptimizationAdTech Industry TrendsIdentity Resolution and Cookieless AdvertisingProgrammatic Supply Chain Transparency
Publications
  • AdProfs Newsletter — ongoing programmatic advertising industry analysis and commentary
  • Programmatic Advertising Ecosystem Maps (AdProfs)
Connections