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Ratko Vidakovic

Thought Leader

Ratko Vidakovic is Founder at AdProfs, an independent programmatic advertising education and consulting resource. He previously founded AdProfy and is recognized for creating the programmatic advertising ecosystem maps that have become widely referenced by industry professionals, investors, and companies globally.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Founder
Company
AdProfs
Based
New York, New York, Canada
Connections
1
Years in industry
15 years

Bio

Ratko Vidakovic is Founder at AdProfs, an independent programmatic advertising education and consulting resource. He previously founded AdProfy and is recognized for creating the programmatic advertising ecosystem maps that have become widely referenced by industry professionals, investors, and companies globally.

Expertise & education

Expertise

Programmatic AdvertisingAdTech Ecosystem MappingReal-Time Bidding (RTB)Supply Path OptimizationHeader BiddingIdentity ResolutionAdTech Education and TrainingDemand-Side Platforms (DSPs)

Speaking topics

Programmatic Advertising Ecosystem OverviewSupply Path OptimizationAdTech Industry TrendsIdentity Resolution and Cookieless AdvertisingProgrammatic Supply Chain Transparency

Recognition

Notable achievements

  • Created the widely-referenced programmatic advertising ecosystem maps used globally by industry professionals, investors, and companies
  • Founded AdProfs, establishing it as a leading independent programmatic advertising education and consulting resource
  • Built a widely-followed AdTech newsletter and editorial platform covering programmatic industry trends

Publications

  • AdProfs Newsletter — ongoing programmatic advertising industry analysis and commentary
  • Programmatic Advertising Ecosystem Maps (AdProfs)
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