Rajeev Subramanyam

Rajeev Subramanyam is a senior commercial leader in the programmatic advertising space, best known for his role as Chief Revenue Officer at TripleLift, one of the industry's leading native and programmatic advertising platforms. At TripleLift, he has been instrumental in scaling the company's revenue operations, forging strategic partnerships with advertisers, agencies, and publishers, and positioning the platform as a premium destination for brand-safe, high-quality ad inventory across the open web. Subramanyam brings extensive experience navigating the complexities of the programmatic ecosystem, including header bidding, supply-path optimization, and the evolving landscape of cookieless targeting. His leadership at TripleLift has coincided with significant growth in the company's native advertising offerings and its expansion into connected TV and other emerging formats, reflecting his ability to align commercial strategy with product innovation. Prior to his tenure at TripleLift, Subramanyam held revenue and business development roles at other digital media and advertising technology companies, building a career focused on monetization strategy, demand-side partnerships, and scaling go-to-market functions. He is regarded within the industry as a pragmatic operator who bridges the gap between technology capabilities and commercial outcomes.

• Led revenue strategy at TripleLift during a period of significant platform growth and expansion into new ad formats including connected TV
• Helped position TripleLift as a top-tier native advertising platform with strong brand-safe inventory credentials across the programmatic ecosystem