RB
Radhika Bhalla
Executive
ML and AI leads within major DSP/exchange platforms are critically important to the future of AdTech but rarely profiled — represents the specialized engineering leadership axis.
Role: Head of Data Science & MLCompany: Xandr (Microsoft Advertising)
Last updated Jul 25, 2026 by the ATDb Editorial Team
Bio
Radhika Bhalla leads machine learning and data science initiatives within Microsoft's Xandr ad platform, focusing on bid optimization algorithms, audience modeling, and AI-driven yield management. Her team develops the ML infrastructure underpinning one of the largest programmatic marketplaces globally. She represents the growing intersection of data science leadership and programmatic infrastructure.
Expertise & education
Expertise
Machine LearningBid OptimizationProgrammatic Infrastructure