Priyanka Sharma

Priyanka Sharma is a prominent figure in the identity resolution and data solutions space, best known for her leadership at Lotame where she oversees North American commercial operations and champions the company's Panorama ID as a viable cookieless alternative for publishers and marketers. Her work sits at the intersection of data collaboration, privacy-compliant targeting, and the industry's broader transition away from third-party cookies, making her a recognized voice in one of AdTech's most consequential ongoing shifts. Sharma has built her career around data-driven advertising and audience solutions, developing deep expertise in how publishers and brands can leverage first-party data, clean rooms, and interoperable identity frameworks to maintain addressability in a privacy-first landscape. At Lotame, she has been instrumental in expanding commercial partnerships and educating the market on alternative identity approaches, frequently appearing at industry conferences and in trade press to articulate practical pathways through the identity crisis facing digital advertising. As a frequent speaker on topics including data collaboration, clean rooms, and cookieless identity, Sharma has established herself as both an operator and an evangelist within the AdTech ecosystem. Her focus on independent, open identity infrastructure positions her as an advocate for a more competitive and publisher-friendly data landscape, distinct from walled garden approaches.

Last updated Aug 25, 2026 by ATDb automated enrichment · Connections updated Aug 31, 2026