Phil Acton

Phil Acton serves as Country Manager for the United Kingdom at Adform, the independent full-stack ad tech platform headquartered in Copenhagen. In this role he is responsible for growing Adform's commercial presence across the UK market, engaging with media agencies, advertisers and publishers to drive adoption of the platform's integrated demand-side, supply-side and data management capabilities. His position places him at the centre of the UK programmatic ecosystem at a time when independent ad tech stacks are increasingly positioned as alternatives to walled-garden solutions. Acton brings a background in digital advertising and programmatic media to the role, having worked across the buy and sell sides of the industry. His career has spanned roles at ad tech vendors and media businesses, giving him a rounded perspective on the challenges facing both advertisers seeking transparency and publishers seeking yield. At Adform he has been a visible advocate for cookieless and privacy-first advertising approaches, reflecting the platform's investment in ID-independent targeting solutions. He is a recognised voice in UK programmatic circles, contributing to industry conversations around data privacy, identity and the evolution of the open web. His work at Adform aligns with broader industry efforts to build sustainable, transparent programmatic infrastructure outside the major platform ecosystems.

Last updated Oct 7, 2026 by ATDb automated enrichment