Pedro Pina
Pedro Pina is one of the most prominent figures in digital video advertising in Europe, serving as YouTube's VP of Sales for EMEA. In this role, he leads the commercial strategy and sales organization responsible for driving advertising revenue across one of the world's most influential digital media platforms. He is widely recognized for championing the shift of brand advertising budgets from traditional television to digital video, positioning YouTube as a premium brand-safe environment for major advertisers.
Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026
- Years in industry
- 18 years
Bio
Pedro Pina is one of the most prominent figures in digital video advertising in Europe, serving as YouTube's VP of Sales for EMEA. In this role, he leads the commercial strategy and sales organization responsible for driving advertising revenue across one of the world's most influential digital media platforms. He is widely recognized for championing the shift of brand advertising budgets from traditional television to digital video, positioning YouTube as a premium brand-safe environment for major advertisers.
Career
Head of YouTube, Southern Europe
YouTube / Google · 2012-2016
Various Sales & Marketing Leadership Roles
Google · 2006-2012
Expertise & education
Expertise
Education
- MBA, INSEAD
- Degree, University of Lisbon
Speaking topics
Recognition
Notable achievements
- Led YouTube's EMEA advertising sales organization through a period of significant revenue growth and digital video adoption
- Championed YouTube's positioning as a premium brand advertising environment competitive with linear television across European markets
- Expanded YouTube's commercial footprint across diverse EMEA markets including emerging markets in the Middle East and Africa