VP of Programmatic at Advertiser Perceptions
Gubbins is known for producing influential advertiser sentiment research on programmatic advertising and identity, and for translating that data into clear, practitioner-relevant insights at major industry forums.
Last updated Feb 27, 2026 by AI Enrichment
Paul Gubbins is one of the AdTech industry's most recognized research-driven analysts, known for translating complex advertiser sentiment data into actionable intelligence on programmatic advertising trends. As VP of Programmatic at Advertiser Perceptions, he leads studies that benchmark how brands and agencies perceive, adopt, and navigate ad tech platforms, identity solutions, and privacy-driven changes to the open web. His work is regularly cited in trade press and used by supply-side platforms, DSPs, and data companies to validate product strategy and market positioning. Gubbins brings a practitioner's perspective to his research role, having spent years working within the programmatic ecosystem before moving into the analyst and research space. His career has spanned both the buy and sell sides of digital advertising, giving him a nuanced understanding of the friction points advertisers face when evaluating technology partners, identity alternatives, and measurement frameworks. This background lends credibility to his findings and makes him a sought-after speaker at industry events including Cannes Lions, Programmatic I/O, and IAB conferences. Beyond his research output, Gubbins is known for his accessible communication style and willingness to engage publicly with contentious industry debates around third-party cookie deprecation, the clean room landscape, and the future of audience targeting. His commentary frequently appears in publications such as Digiday, AdExchanger, and The Drum, cementing his reputation as a trusted independent voice in a space often dominated by vendor-driven narratives.
Unruly (approx. 2018-2021)
Various AdTech/Publisher roles (prior to 2018)