P
Paul Gubbins
CTV Sales Lead, Agency Activation EMEA at Google
Gubbins is known for producing influential advertiser sentiment research on programmatic advertising and identity, and for translating that data into clear, practitioner-relevant insights at major industry forums.
Last updated May 30, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Bio
Paul Gubbins leads CTV sales for agency activation in EMEA at Google's Exchange Platforms team. A well-known programmatic and connected-TV voice, he previously worked at Publica and Integral Ad Science.
Previous Roles
VP, Strategy & Partnerships
Unruly (approx. 2018-2021)
Programmatic Strategy Lead
Various AdTech/Publisher roles (prior to 2018)
Expertise
Programmatic AdvertisingIdentity ResolutionCookie Deprecation & PrivacyAdvertiser Sentiment ResearchSupply Path OptimizationClean RoomsAd Tech Platform StrategyAudience Targeting
Notable Achievements
- Led Advertiser Perceptions' flagship programmatic research series, widely cited by DSPs, SSPs, and trade press as a benchmark for advertiser attitudes toward ad tech
- Regular keynote and panel speaker at major industry events including Programmatic I/O and IAB conferences on topics of identity and privacy
- Research findings frequently referenced in AdExchanger, Digiday, and The Drum as independent data on programmatic market trends
Speaking Topics
The future of identity in programmatic advertisingAdvertiser attitudes toward cookie deprecation and privacy regulationsClean room adoption and data collaboration trendsSupply path optimization and platform consolidationMeasurement and attribution in a privacy-first world
Publications
- Advertiser Perceptions Programmatic Intelligence Reports (ongoing series)
- Commentary and contributed insights in AdExchanger, Digiday, and The Drum
Connections