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Paul Gubbins
Paul Gubbins leads CTV sales for agency activation in EMEA at Google's Exchange Platforms team. A well-known programmatic and connected-TV voice, he previously worked at Publica and Integral Ad Science.
Last updated Jun 6, 2026 by the ATDb Editorial Team · Connections updated Jul 6, 2026
- Years in industry
- 15 years
Career
VP, Strategy & Partnerships
Unruly · approx. 2018-2021
Programmatic Strategy Lead
Various AdTech/Publisher roles · prior to 2018
Expertise & education
Expertise
Programmatic AdvertisingIdentity ResolutionCookie Deprecation & PrivacyAdvertiser Sentiment ResearchSupply Path OptimizationClean RoomsAd Tech Platform StrategyAudience Targeting
Speaking topics
The future of identity in programmatic advertisingAdvertiser attitudes toward cookie deprecation and privacy regulationsClean room adoption and data collaboration trendsSupply path optimization and platform consolidationMeasurement and attribution in a privacy-first world
Recognition
Notable achievements
- Led Advertiser Perceptions' flagship programmatic research series, widely cited by DSPs, SSPs, and trade press as a benchmark for advertiser attitudes toward ad tech
- Regular keynote and panel speaker at major industry events including Programmatic I/O and IAB conferences on topics of identity and privacy
- Research findings frequently referenced in AdExchanger, Digiday, and The Drum as independent data on programmatic market trends
Publications
- Advertiser Perceptions Programmatic Intelligence Reports (ongoing series)
- Commentary and contributed insights in AdExchanger, Digiday, and The Drum
Connection details