Paul Cimino

Paul Cimino is a seasoned AdTech operator with well over a decade of experience spanning mobile advertising, programmatic infrastructure, and brand measurement. He is best known for his senior commercial leadership in the mobile-first programmatic space, where he has been a consistent advocate for raising the quality bar in mobile advertising — pushing the industry beyond viewability toward attention-based metrics and outcomes-driven measurement that genuinely serve brand marketers. He currently runs his own consultancy, Cimino Collaborative Consulting, applying his practitioner expertise to advising companies across the ecosystem. Cimino's career has been defined by a dual fluency in the technical underpinnings of programmatic advertising and the marketer-centric perspective on what advertising should ultimately achieve. He has built expertise across creative optimization, audience targeting, brand safety, and AI-driven real-time creative adaptation, making him a credible voice at the intersection of technology and brand strategy. His work has contributed to broader industry conversations about how attention metrics can serve as a more meaningful proxy for advertising effectiveness than legacy impression-based standards. As an independent consultant, Cimino brings a practitioner-operator lens to engagements, drawing on hands-on experience growing commercial operations and expanding programmatic platforms among premium advertisers and agencies. He is regarded within the AdTech community as someone who combines deep platform knowledge with a clear-eyed view of what brands actually need from their media investments.

Last updated Jul 10, 2026 by ATDb automated enrichment