Patrick Gut

Patrick Gut is a senior AdTech revenue and business development leader recognized for his work at the intersection of data, identity, and programmatic advertising. He is currently SVP, Head of New Business at Adstra, a U.S.-based data and identity company, where he focuses on expanding commercial partnerships and driving new revenue. Prior to joining Adstra, Gut was a prominent commercial figure at Zeotap, where he helped scale the company's go-to-market operations across European markets and drove adoption of its Customer Data Platform and ID+ universal identity solution — though the CRO role at Zeotap is now held by Tibor Stefán. Throughout his career, Gut has developed deep expertise in first-party data strategies, identity resolution, and consent-based audience enrichment. His work has been particularly focused on helping brands and publishers navigate GDPR and evolving data privacy frameworks while maintaining effective audience targeting capabilities. He has been an active voice in the industry conversation around cookieless identity and the practical implementation of privacy-compliant data strategies for enterprise marketers. Gut has built his professional foundation across both the supply and demand sides of digital advertising within the European AdTech ecosystem, giving him a well-rounded perspective on the challenges facing publishers, brands, and data platforms alike. His move to Adstra reflects a continued focus on data-driven identity solutions in a post-cookie landscape.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026