Patrick Gut

Patrick Gut is a senior AdTech revenue leader best known for his role scaling Zeotap's commercial operations across Europe and beyond. As Chief Revenue Officer, he oversees go-to-market strategy for Zeotap's Customer Data Platform and its flagship ID+ universal identity solution, positioning the company as a privacy-compliant alternative to third-party cookies in a rapidly evolving regulatory landscape. His work is particularly notable for helping brands and publishers navigate GDPR and other data privacy frameworks while maintaining effective audience targeting and data activation capabilities. Gut has built his career at the intersection of data, identity, and programmatic advertising, developing deep expertise in first-party data strategies, identity resolution, and consent-based audience enrichment. His commercial leadership at Zeotap has coincided with a period of significant industry transformation, as the deprecation of third-party cookies has accelerated demand for privacy-safe identity alternatives. Under his revenue leadership, Zeotap has expanded its publisher and brand partnerships across European markets and grown adoption of ID+, which is designed to interoperate with other identity frameworks including UID 2.0 and RampID. Prior to his current role, Gut held senior commercial and business development positions within the European AdTech ecosystem, giving him a strong foundation in both the supply and demand sides of digital advertising. He is regarded as a knowledgeable voice on topics including cookieless identity, CDP adoption, and the practical implementation of privacy-compliant data strategies for enterprise marketers.

• Led commercial scaling of Zeotap's ID+ universal identity solution across European markets
• Drove enterprise CDP adoption among major brands navigating post-cookie and GDPR-compliant data strategies
• Expanded Zeotap's revenue operations during a critical industry inflection point around third-party cookie deprecation