Patrick Affleck

Patrick Affleck serves as CEO of Havas Media Network Canada, where he leads one of the country's most prominent media agency networks encompassing media planning, buying, and data-driven marketing solutions. He is recognized for his ability to integrate traditional and digital media strategies, helping major Canadian and global brands navigate an increasingly complex and fragmented media landscape. His leadership has been instrumental in positioning Havas as a competitive force in the Canadian market amid rapid industry transformation driven by programmatic advertising, data privacy changes, and shifting consumer behaviors. Affleck has built his career across senior roles in media and advertising, developing deep expertise in media investment, client strategy, and agency operations. His tenure at Havas has coincided with significant industry shifts including the rise of connected TV, the deprecation of third-party cookies, and the growing importance of first-party data strategies. He has been a vocal advocate for transparent, accountable media practices and has championed the adoption of advanced audience targeting and measurement solutions within the Canadian market. As a senior figure in Canadian AdTech and media, Affleck regularly engages with industry bodies and contributes to conversations around media accountability, brand safety, and the evolving role of agencies in a data-driven ecosystem. His leadership style emphasizes collaboration between creative, media, and technology disciplines, reflecting Havas's broader 'meaningful media' philosophy.

Last updated Sep 27, 2026 by the ATDb Editorial Team