VP, Product Management at Yahoo
Leading product strategy for Yahoo's full-stack programmatic advertising infrastructure, with simultaneous oversight of both DSP and SSP capabilities — a rare dual mandate in AdTech product leadership.
Last updated Feb 27, 2026 by AI Enrichment
Niki Ong is a product management executive specializing in programmatic advertising technology, currently serving as VP of Product Management at Yahoo. In this role, she holds strategic responsibility for Yahoo's advertising technology stack, with oversight spanning both demand-side and supply-side platform capabilities — a dual mandate that positions her as a key architect of Yahoo's programmatic infrastructure and its competitiveness against industry giants like Google and The Trade Desk. Ong has built her career at the intersection of product strategy and AdTech complexity, developing deep expertise in real-time bidding systems, yield optimization, and audience targeting. Her work at Yahoo involves navigating one of the more challenging positions in the industry: maintaining and evolving a full-stack programmatic offering at a time of significant market consolidation, identity signal loss, and shifting privacy regulations. Her leadership of both DSP and SSP product lines reflects a sophisticated understanding of the programmatic supply chain end-to-end. While specific details of her earlier career trajectory are not widely documented in public sources, her current seniority at Yahoo suggests a substantial background in AdTech product development. She represents a cohort of operators who have shaped programmatic platforms from within large-scale media and technology companies, focusing on execution and product innovation rather than public-facing thought leadership.