Niki Nair

Niki Nair is a senior product executive at the forefront of the retail media revolution, leading product strategy for Criteo's Commerce Media Platform — a solution used by hundreds of retailers globally to unlock the monetization potential of their first-party data and on-site ad inventory. Her work sits at the critical intersection of e-commerce, programmatic advertising, and privacy-safe data collaboration, making her a key architect of how modern retail media networks are built and scaled. At Criteo, Nair oversees product development across sponsored products, display, and offsite retail media channels, helping retailers compete in an ecosystem increasingly defined by Amazon's dominance. Her focus on data clean rooms and first-party data strategies reflects the broader industry shift away from third-party cookies toward more durable, consent-based advertising infrastructure. She plays a central role in translating retailer needs into scalable product capabilities that serve both supply-side monetization and demand-side performance. Nair brings a background rooted in product management within digital advertising and e-commerce, with experience navigating the technical and commercial complexities of building platforms that serve multiple stakeholders — retailers, brands, and agencies simultaneously. Her career trajectory reflects the maturation of retail media as a distinct and high-growth channel within the broader AdTech landscape.

Last updated Aug 5, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026