Monica Ho

Monica Ho is a veteran AdTech executive best known for her deep expertise in location intelligence, mobile advertising, and data-driven marketing. As CMO of SOCi, a leading platform for multi-location brands, she drives the company's marketing strategy and thought leadership in the localized marketing space. Her career has been defined by an ability to translate complex data and location signals into actionable marketing strategies for enterprise brands, making her one of the most recognized voices at the intersection of mobile, local, and programmatic advertising. Before joining SOCi, Ho served as Chief Marketing Officer at GroundTruth (formerly xAd), one of the pioneering location-based advertising platforms, where she helped establish location data as a mainstream currency in digital advertising. Her tenure at xAd/GroundTruth was instrumental in educating the market on the value of real-world visitation data and foot traffic attribution, contributing significantly to the industry's adoption of location as a targeting and measurement tool. She has also held senior roles at companies including Millennial Media and other mobile-focused AdTech firms. Ho is a frequent speaker at major industry conferences including Advertising Week, CES, and the IAB Annual Leadership Meeting, and has been recognized repeatedly by industry publications for her influence. She is known for championing data transparency, consumer privacy, and the responsible use of location data, often serving as an industry advocate on these issues with trade organizations and policymakers.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026