Molly Hjelm
Molly Hjelm leads RedVest Media, the retail media network of Ace Hardware, one of the largest hardware retail cooperatives in the world. In this role she is responsible for building and scaling Ace Hardware's advertising and media business, connecting brands with Ace's customer base across digital and in-store channels. Retail media networks have become a significant growth area in advertising, and Hjelm's position places her at the intersection of co-op retail and the expanding retail media landscape.
Last updated Oct 22, 2026 by ATDb automated enrichment · Connections updated Oct 23, 2026
AI-drafted from public sources1 source cited
Bio
Molly Hjelm leads RedVest Media, the retail media network of Ace Hardware, one of the largest hardware retail cooperatives in the world. In this role she is responsible for building and scaling Ace Hardware's advertising and media business, connecting brands with Ace's customer base across digital and in-store channels. Retail media networks have become a significant growth area in advertising, and Hjelm's position places her at the intersection of co-op retail and the expanding retail media landscape.
Career
Corporate Vice President and General Manager of RedVest MediaCurrent
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Expertise & education
Expertise
Recognition
Notable achievements
- Established and leads RedVest Media, Ace Hardware's retail media network