Michelle Hulst

Michelle Hulst is a senior AdTech executive known for her operational leadership at Verve Group, where as COO she oversees the global day-to-day functions of one of the largest independent mobile advertising platforms in the world. Her work spans mobile programmatic buying and selling, in-app advertising infrastructure, and the integration of Verve Group's various acquired entities into a cohesive global operation. She is recognized for bringing operational discipline and strategic clarity to a company that has grown significantly through M&A activity. Hulst has built her career at the intersection of mobile advertising and programmatic technology, developing expertise in the technical and commercial complexities of in-app ad ecosystems. Her tenure at Verve Group has coincided with the company's aggressive expansion, including the integration of platforms such as PubNative and NEXD, and she has played a key role in aligning product, revenue, and operational teams across multiple geographies. As a senior female leader in a male-dominated industry, Hulst is also noted for her contributions to building inclusive and high-performing teams within AdTech. Her influence is primarily that of a seasoned operator who translates complex mobile advertising technology into scalable business outcomes.

• Oversaw global operations during Verve Group's rapid expansion through multiple acquisitions and platform integrations
• Helped position Verve Group as one of the largest independent mobile ad platforms globally