MH
Michelle Hulst
Operator
Michelle Hulst is a Strategic Advisor at GumGum, having served as its President from 2023 to 2025 leading the global advertising business. She was earlier Chief Operating Officer of The Trade Desk and a senior executive at Oracle Data Cloud and Datalogix.
Last updated May 27, 2026 by the ATDb Editorial Team · Connections updated May 27, 2026
AI-drafted from public sources2 sources cited
- Years in industry
- 15 years
Bio
Michelle Hulst is a Strategic Advisor at GumGum, having served as its President from 2023 to 2025 leading the global advertising business. She was earlier Chief Operating Officer of The Trade Desk and a senior executive at Oracle Data Cloud and Datalogix.
Career
Strategic AdvisorCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Mobile Programmatic AdvertisingIn-App AdvertisingAdTech OperationsSupply-Side Platforms (SSP)Demand-Side Platforms (DSP)Mobile MonetizationProgrammatic AdvertisingAdTech M&A Integration
Speaking topics
Mobile programmatic advertisingIn-app advertising ecosystemsAdTech operational scalingIndependent ad tech in a consolidating market
Recognition
Notable achievements
- Oversaw global operations during Verve Group's rapid expansion through multiple acquisitions and platform integrations
- Helped position Verve Group as one of the largest independent mobile ad platforms globally
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