Matthew Henick

Matthew Henick is currently focused on OEM partnerships at The Trade Desk in connection with Ventura OS, the company's connected TV operating system initiative designed to give publishers and advertisers more transparency and control in the streaming ecosystem. The Trade Desk developed Ventura as an independent CTV OS to reduce dependence on walled gardens and improve programmatic advertising outcomes across streaming platforms. Prior to joining The Trade Desk, Henick was known for his work in content strategy and media, most notably as Head of Content Strategy and Planning at Facebook, where he worked on video and content initiatives during a pivotal period for the platform's media ambitions. Before that, he held a senior content role at BuzzFeed, contributing to the company's growth as a digital media and entertainment publisher.

Last updated Oct 24, 2026 by ATDb automated enrichment