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Matt Madrigal

Operator

Matt Madrigal is a prominent figure in the advertising technology industry, currently serving as VP of Ads & Commerce at Pinterest, where he oversees the platform's advertising products and revenue strategy. He is known for driving performance advertising innovation and helping Pinterest evolve into a more sophisticated, measurable advertising platform that bridges inspiration and commerce for brands and retailers. Before joining Pinterest, Madrigal held a significant leadership role at Google, where he served as VP and General Manager of Manufacturer Center and later led publisher monetization products within Google Ads. His tenure at Google gave him deep expertise in programmatic advertising, publisher monetization, and the technical infrastructure that underpins modern digital advertising. He was instrumental in shaping how publishers and advertisers interact within Google's ecosystem. Madrigal's career reflects a consistent focus on building scalable ad products that serve both the buy and sell sides of the advertising marketplace. His experience spanning large-scale platform advertising at Google and growth-stage product leadership at Pinterest positions him as a well-rounded operator with a strong understanding of the full AdTech stack, from auction mechanics to advertiser measurement and retail media.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Role
VP, Ads & Commerce
Company
Based
San Francisco, California, United States
Connections
2
Years in industry
15 years

Bio

Matt Madrigal is a prominent figure in the advertising technology industry, currently serving as VP of Ads & Commerce at Pinterest, where he oversees the platform's advertising products and revenue strategy. He is known for driving performance advertising innovation and helping Pinterest evolve into a more sophisticated, measurable advertising platform that bridges inspiration and commerce for brands and retailers. Before joining Pinterest, Madrigal held a significant leadership role at Google, where he served as VP and General Manager of Manufacturer Center and later led publisher monetization products within Google Ads. His tenure at Google gave him deep expertise in programmatic advertising, publisher monetization, and the technical infrastructure that underpins modern digital advertising. He was instrumental in shaping how publishers and advertisers interact within Google's ecosystem. Madrigal's career reflects a consistent focus on building scalable ad products that serve both the buy and sell sides of the advertising marketplace. His experience spanning large-scale platform advertising at Google and growth-stage product leadership at Pinterest positions him as a well-rounded operator with a strong understanding of the full AdTech stack, from auction mechanics to advertiser measurement and retail media.

Career

  • VP & GM, Manufacturer Center

    Google · 2016-2019

  • VP, Publisher Monetization

    Google · 2019-2022

  • Director, Product Management

    Google · 2013-2016

Expertise & education

Expertise

Programmatic AdvertisingPublisher MonetizationPerformance AdvertisingRetail MediaCommerce AdvertisingAd Product StrategyAdvertiser MeasurementPlatform Monetization

Education

  • BS, University (specific institution not publicly confirmed)

Speaking topics

Commerce and Retail Media AdvertisingPublisher Monetization StrategiesPerformance Advertising at ScaleThe Future of Shopping on Social Platforms

Recognition

Notable achievements

  • Led publisher monetization product strategy at Google, one of the world's largest digital advertising platforms
  • Oversaw Pinterest's expansion into performance and commerce advertising, growing its advertiser value proposition
  • Helped develop Google Manufacturer Center as a product connecting brands to Google's shopping ecosystem
Connection details