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Matt Collins

Operator

Matt Collins is a senior revenue executive at MNTN, the performance-driven connected TV advertising platform that has positioned itself as a self-serve alternative to traditional TV buying. At MNTN, Collins leads revenue strategy and growth initiatives for a company that counts Ryan Reynolds among its notable backers and has built a reputation for making CTV advertising accessible to performance marketers through its software-driven approach. Collins brings a background in digital media and advertising sales to his role at MNTN, having worked across the evolving landscape of digital and streaming advertising. His career has tracked the broader industry shift from traditional digital display toward video and connected TV, positioning him at the forefront of one of advertising's most significant growth channels. MNTN, where Collins operates, is notable for its Performance TV platform, which allows advertisers to run, measure, and optimize CTV campaigns with the same rigor applied to search and social advertising. The company's model — combining self-serve technology with creative tools — has attracted significant attention from direct-to-consumer brands and performance marketers looking to extend their reach beyond traditional digital channels.

Company: MNTNBased: Los Angeles, California, United States

Last updated Oct 2, 2026 by ATDb automated enrichment

Years in industry
15 years

Bio

Matt Collins is a senior revenue executive at MNTN, the performance-driven connected TV advertising platform that has positioned itself as a self-serve alternative to traditional TV buying. At MNTN, Collins leads revenue strategy and growth initiatives for a company that counts Ryan Reynolds among its notable backers and has built a reputation for making CTV advertising accessible to performance marketers through its software-driven approach. Collins brings a background in digital media and advertising sales to his role at MNTN, having worked across the evolving landscape of digital and streaming advertising. His career has tracked the broader industry shift from traditional digital display toward video and connected TV, positioning him at the forefront of one of advertising's most significant growth channels. MNTN, where Collins operates, is notable for its Performance TV platform, which allows advertisers to run, measure, and optimize CTV campaigns with the same rigor applied to search and social advertising. The company's model — combining self-serve technology with creative tools — has attracted significant attention from direct-to-consumer brands and performance marketers looking to extend their reach beyond traditional digital channels.

Expertise & education

Expertise

Connected TV AdvertisingPerformance TVRevenue StrategyProgrammatic AdvertisingDigital Media SalesSelf-Serve Advertising PlatformsStreaming AdvertisingDirect-to-Consumer Marketing

Speaking topics

Connected TV and Performance AdvertisingThe Future of Streaming AdvertisingSelf-Serve CTV for Performance Marketers

Recognition

Notable achievements

  • Serving as CRO at MNTN during a period of significant growth in the connected TV advertising market
  • Helping scale MNTN's Performance TV platform as a leading self-serve CTV solution for performance marketers