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Mary Ellen Coe

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Mary Ellen Coe is one of the most influential commercial leaders in digital media and advertising technology, serving as Chief Business Officer of YouTube, where she oversees global business operations, monetization, and advertising partnerships. In this role, she is responsible for the revenue engine behind one of the world's largest video platforms, spanning YouTube's advertising business, YouTube TV, YouTube Music, and YouTube Premium — a portfolio that places her at the intersection of streaming, subscription, and programmatic advertising at massive scale. Coe spent nearly two decades at Google before stepping into her current role at YouTube, rising through a series of senior sales and go-to-market leadership positions. She served as President of Google Customer Solutions, leading the global organization responsible for helping millions of small and medium-sized businesses grow through Google's advertising products. Her tenure at Google was marked by her ability to scale commercial teams, build advertiser trust, and translate complex ad technology into business outcomes for clients across industries. Beyond her operational role, Coe is recognized as a thought leader on leadership, business growth, and the evolving media landscape. She is a member of the University of Michigan Ross School of Business advisory board and has been featured in executive leadership forums including CNBC's Leaders Playbook series. Her career trajectory reflects a rare combination of deep AdTech expertise, large-scale people leadership, and strategic vision for the future of video monetization.

Last updated Sep 26, 2026 by ATDb automated enrichment · Connections updated Sep 28, 2026

Role
Chief Business Officer
Company
Based
San Francisco, California, United States
Boards
1
Connections
2

AI-drafted from public sources9 sources cited

Years in industry
20 years

Bio

Mary Ellen Coe is one of the most influential commercial leaders in digital media and advertising technology, serving as Chief Business Officer of YouTube, where she oversees global business operations, monetization, and advertising partnerships. In this role, she is responsible for the revenue engine behind one of the world's largest video platforms, spanning YouTube's advertising business, YouTube TV, YouTube Music, and YouTube Premium — a portfolio that places her at the intersection of streaming, subscription, and programmatic advertising at massive scale. Coe spent nearly two decades at Google before stepping into her current role at YouTube, rising through a series of senior sales and go-to-market leadership positions. She served as President of Google Customer Solutions, leading the global organization responsible for helping millions of small and medium-sized businesses grow through Google's advertising products. Her tenure at Google was marked by her ability to scale commercial teams, build advertiser trust, and translate complex ad technology into business outcomes for clients across industries. Beyond her operational role, Coe is recognized as a thought leader on leadership, business growth, and the evolving media landscape. She is a member of the University of Michigan Ross School of Business advisory board and has been featured in executive leadership forums including CNBC's Leaders Playbook series. Her career trajectory reflects a rare combination of deep AdTech expertise, large-scale people leadership, and strategic vision for the future of video monetization.

Career

  • Chief Business OfficerCurrent

    YouTube

  • President of Google Customer Solutions

    Google · From 2012

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Video AdvertisingStreaming MonetizationProgrammatic AdvertisingDigital Media StrategySubscription Revenue ModelsAdvertiser PartnershipsGo-to-Market StrategySMB Advertising Platforms

Education

  • MBA, University of Michigan Ross School of Business
  • Bachelor's Degree, University of Michigan

Speaking topics

The Future of Video MonetizationLeadership and Scaling Commercial OrganizationsDigital Advertising StrategyStreaming and Subscription Business ModelsWomen in Technology and Business

Recognition

Notable achievements

  • Led YouTube's global business operations and monetization across advertising, YouTube TV, YouTube Music, and YouTube Premium as Chief Business Officer
  • Scaled Google Customer Solutions as President, overseeing advertising revenue from millions of small and medium-sized businesses globally
  • Featured in CNBC's Leaders Playbook series as a recognized executive voice on business leadership
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