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Marty Bauer

Operator

Marty Bauer is a partnerships and business development executive with a focus on email marketing, marketing automation, and e-commerce technology. At Omnisend, he has been instrumental in building and scaling the company's partner ecosystem, helping e-commerce brands leverage omnichannel marketing tools to drive revenue and customer retention. His work sits at the intersection of marketing technology and performance-driven advertising, making him a recognized figure in the email and SMS marketing space. Bauer's career has spanned roles across sales, partnerships, and go-to-market strategy within the MarTech and AdTech sectors. He has developed a reputation for building strategic alliances with agencies, platforms, and technology integrators that expand the reach and capabilities of the companies he represents. His expertise in omnichannel engagement and marketing automation aligns closely with the evolving needs of direct-to-consumer and e-commerce advertisers navigating a post-cookie landscape. Through his work at Omnisend, Bauer has contributed to positioning the platform as a competitive alternative in the crowded email and SMS marketing automation market, particularly for Shopify and WooCommerce merchants. He is known for his collaborative approach to partner development and his ability to translate complex marketing technology into actionable growth strategies for brands and agencies.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026

Role
VP of Partnerships
Company
Omnisend
Based
United States
Connections
1
Years in industry
10 years

Bio

Marty Bauer is a partnerships and business development executive with a focus on email marketing, marketing automation, and e-commerce technology. At Omnisend, he has been instrumental in building and scaling the company's partner ecosystem, helping e-commerce brands leverage omnichannel marketing tools to drive revenue and customer retention. His work sits at the intersection of marketing technology and performance-driven advertising, making him a recognized figure in the email and SMS marketing space. Bauer's career has spanned roles across sales, partnerships, and go-to-market strategy within the MarTech and AdTech sectors. He has developed a reputation for building strategic alliances with agencies, platforms, and technology integrators that expand the reach and capabilities of the companies he represents. His expertise in omnichannel engagement and marketing automation aligns closely with the evolving needs of direct-to-consumer and e-commerce advertisers navigating a post-cookie landscape. Through his work at Omnisend, Bauer has contributed to positioning the platform as a competitive alternative in the crowded email and SMS marketing automation market, particularly for Shopify and WooCommerce merchants. He is known for his collaborative approach to partner development and his ability to translate complex marketing technology into actionable growth strategies for brands and agencies.

Career

  • Director of Partnerships

    Omnisend · prior to VP role

Expertise & education

Expertise

Email Marketing AutomationOmnichannel MarketingPartner Ecosystem DevelopmentE-commerce Marketing TechnologySMS MarketingGo-to-Market StrategyMarketing Automation PlatformsAgency Partnerships

Speaking topics

Omnichannel Marketing for E-commerceEmail and SMS Marketing StrategyBuilding MarTech Partner Ecosystems

Recognition

Notable achievements

  • Scaled Omnisend's partner and agency program to support thousands of e-commerce brands
  • Helped position Omnisend as a leading omnichannel marketing platform for Shopify and WooCommerce merchants
Connection details