Mark Ritson
Mark Ritson is a marketing professor, columnist and the founder of the Mini MBA online courses in marketing and brand management. He earned a BSc and a PhD in marketing at Lancaster University and began his academic career at the University of Minnesota. He was an assistant professor at London Business School, a visiting professor at MIT Sloan, and joined Melbourne Business School in 2005. He has written a weekly column on branding for Marketing Week for more than a decade, winning the PPA's columnist of the year award more than once. He continues to teach the Mini MBA courses.
Last updated Oct 30, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 25 years
Bio
Mark Ritson is a marketing professor, columnist and the founder of the Mini MBA online courses in marketing and brand management. He earned a BSc and a PhD in marketing at Lancaster University and began his academic career at the University of Minnesota. He was an assistant professor at London Business School, a visiting professor at MIT Sloan, and joined Melbourne Business School in 2005. He has written a weekly column on branding for Marketing Week for more than a decade, winning the PPA's columnist of the year award more than once. He continues to teach the Mini MBA courses.
Expertise & education
Education
- PhD, Marketing, University of Massachusetts Amherst