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Mark Kopera

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Mark Kopera is SVP, Platform at Applecart, a data and advertising-technology company. He was previously Head of Product for Moat at Oracle Advertising and served on the IAB Tech Lab board of directors, with earlier product-leadership roles at Rocket Fuel, [x+1], appssavvy, and Digitas.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
SVP, Platform
Company
Applecart
Based
New York, New York, United States
Connections
1
Years in industry
15 years

Bio

Mark Kopera is SVP, Platform at Applecart, a data and advertising-technology company. He was previously Head of Product for Moat at Oracle Advertising and served on the IAB Tech Lab board of directors, with earlier product-leadership roles at Rocket Fuel, [x+1], appssavvy, and Digitas.

Career

  • Head of Product, Moat

    Oracle Advertising · prior

  • Board Director

    IAB Tech Lab · prior

Expertise & education

Expertise

Dynamic Creative Optimization (DCO)Ad ServingCross-Channel Campaign ManagementProgrammatic AdvertisingIdentity ResolutionCookieless MeasurementCreative PersonalizationOmnichannel Advertising

Speaking topics

Dynamic Creative Optimization and Personalization at ScaleThe Future of Independent Ad TechCookieless Advertising and Identity ResolutionCross-Channel Campaign MeasurementAdvertiser Data Ownership and Transparency

Recognition

Notable achievements

  • Led Flashtalking through its acquisition by Mediaocean in 2021, helping integrate the platform into a broader omnichannel advertising stack
  • Oversaw growth of Flashtalking's ad serving platform to manage billions in annual ad spend across global enterprise clients
  • Championed cookieless and identity-agnostic measurement solutions ahead of third-party cookie deprecation
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