M
Mark Kopera
SVP, Platform at Applecart
Kopera is known for leading Flashtalking's evolution into a premier independent ad serving and DCO platform, and for advocating advertiser-first solutions in an era of increasing walled garden dominance.
Last updated May 27, 2026 by the ATDb Editorial Team
Bio
Mark Kopera is SVP, Platform at Applecart, a data and advertising-technology company. He was previously Head of Product for Moat at Oracle Advertising and served on the IAB Tech Lab board of directors, with earlier product-leadership roles at Rocket Fuel, [x+1], appssavvy, and Digitas.
Previous Roles
Head of Product, Moat
Oracle Advertising (prior)
Board Director
IAB Tech Lab (prior)
Expertise
Dynamic Creative Optimization (DCO)Ad ServingCross-Channel Campaign ManagementProgrammatic AdvertisingIdentity ResolutionCookieless MeasurementCreative PersonalizationOmnichannel Advertising
Notable Achievements
- Led Flashtalking through its acquisition by Mediaocean in 2021, helping integrate the platform into a broader omnichannel advertising stack
- Oversaw growth of Flashtalking's ad serving platform to manage billions in annual ad spend across global enterprise clients
- Championed cookieless and identity-agnostic measurement solutions ahead of third-party cookie deprecation
Speaking Topics
Dynamic Creative Optimization and Personalization at ScaleThe Future of Independent Ad TechCookieless Advertising and Identity ResolutionCross-Channel Campaign MeasurementAdvertiser Data Ownership and Transparency
Connections