Marc Fanelli
Marc Fanelli is a seasoned AdTech industry leader best known for his work in audience data, programmatic advertising, and global partnerships. At Eyeota, a leading global audience data company, he has played a central role in expanding the company's data partnerships and helping brands and agencies leverage third-party audience data for more precise digital targeting. His expertise spans the intersection of data strategy, identity, and programmatic media, making him a recognized voice in conversations around the future of audience intelligence. Fanelli's career has been rooted in the data and digital advertising space, with experience spanning publisher-side, data provider, and platform roles. He has been involved in navigating the industry's transition away from third-party cookies and toward privacy-compliant identity solutions, contributing to discussions around data quality, audience segmentation, and the evolving programmatic supply chain. His work at Eyeota has included forging integrations with major demand-side platforms and data marketplaces globally. Throughout his career, Fanelli has been an active participant in industry forums and trade organizations, contributing to broader conversations about data governance, audience addressability, and the standards that underpin responsible data use in advertising. He is regarded as a knowledgeable operator with deep relationships across the buy side, sell side, and data ecosystem.
Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026
- Years in industry
- 15 years
Bio
Marc Fanelli is a seasoned AdTech industry leader best known for his work in audience data, programmatic advertising, and global partnerships. At Eyeota, a leading global audience data company, he has played a central role in expanding the company's data partnerships and helping brands and agencies leverage third-party audience data for more precise digital targeting. His expertise spans the intersection of data strategy, identity, and programmatic media, making him a recognized voice in conversations around the future of audience intelligence. Fanelli's career has been rooted in the data and digital advertising space, with experience spanning publisher-side, data provider, and platform roles. He has been involved in navigating the industry's transition away from third-party cookies and toward privacy-compliant identity solutions, contributing to discussions around data quality, audience segmentation, and the evolving programmatic supply chain. His work at Eyeota has included forging integrations with major demand-side platforms and data marketplaces globally. Throughout his career, Fanelli has been an active participant in industry forums and trade organizations, contributing to broader conversations about data governance, audience addressability, and the standards that underpin responsible data use in advertising. He is regarded as a knowledgeable operator with deep relationships across the buy side, sell side, and data ecosystem.
Career
Vice President, Data Partnerships
Eyeota · prior to SVP role
Director, Business Development
Various AdTech firms · prior
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Expanded Eyeota's global data partnership network across major DSPs and data marketplaces
- Contributed to industry dialogue on cookieless identity and audience addressability solutions