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Maor Sadra

CEO at INCRMNTAL

championing always-on incrementality measurement as the standard for proving true marketing effectiveness

OperatorLinkedInTel Aviv, New York, Israel15+ years in industry

Last updated Jun 2, 2026 by the ATDb Editorial Team

Bio

Maor Sadra is co-founder and CEO of INCRMNTAL, an incrementality-based marketing measurement platform based in Tel Aviv, with more than 20 years in ad tech. Previously he was CEO of mobile ad-tech company AppLift, where he scaled the business before its 2019 sale to Media and Games Invest (MGI), and earlier held a managing-director role at Inneractive.

Previous Roles

Managing Director & CRO

AppLift (2014-2019)

Expertise
Incrementality MeasurementMobile User AcquisitionProgrammatic AdvertisingMarketing AttributionMobile DSPsPerformance MarketingMarketing Mix ModelingAd Fraud & Invalid Traffic
Notable Achievements
  • Co-founded INCRMNTAL, a platform redefining marketing measurement through always-on incrementality testing
  • Served as Managing Director and CRO at AppLift, scaling its programmatic mobile advertising business internationally
Speaking Topics
Incrementality and causal measurement in advertisingThe future of mobile marketing attributionProgrammatic advertising and performance marketingMoving beyond last-click attribution
Connections