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Maor Sadra

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Maor Sadra is the CEO and Co-Founder of INCRMNTAL, which was acquired by Smartly.

Last updated Oct 7, 2026 by the ATDb Editorial Team

Role
CEO
Company
INCRMNTAL
Based
Tel Aviv, New York, Israel
Connections
1

AI-drafted from public sources8 sources cited

Years in industry
15 years

Bio

Maor Sadra is the CEO and Co-Founder of INCRMNTAL, which was acquired by Smartly. Sadra has worked in ad tech and marketing for over 25 years, spanning product, customer-facing, and sales roles. His entry into marketing technology came in 2011 at Inneractive, which offered a mediation SDK for publishers that evolved into a programmatic supply-side platform, where he developed expertise in publisher-side monetization. Prior to founding INCRMNTAL, he served as CEO of AppLift, a performance network. Source 1: mobiledevmemo.com — Podcast: Digital Advertising's M&A Resurgence (with Maor ... Source 2: incrmntal.com — Why I Started INCRMNTAL: Founding Story and Insights

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Incrementality MeasurementMobile User AcquisitionProgrammatic AdvertisingMarketing AttributionMobile DSPsPerformance MarketingMarketing Mix ModelingAd Fraud & Invalid Traffic
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