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Maor Sadra

Operator

Maor Sadra is co-founder and CEO of INCRMNTAL, an incrementality-based marketing measurement platform based in Tel Aviv, with more than 20 years in ad tech. Previously he was CEO of mobile ad-tech company AppLift, where he scaled the business before its 2019 sale to Media and Games Invest (MGI), and earlier held a managing-director role at Inneractive.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
CEO
Company
INCRMNTAL
Based
Tel Aviv, New York, Israel
Connections
2
Years in industry
15 years

Bio

Maor Sadra is co-founder and CEO of INCRMNTAL, an incrementality-based marketing measurement platform based in Tel Aviv, with more than 20 years in ad tech. Previously he was CEO of mobile ad-tech company AppLift, where he scaled the business before its 2019 sale to Media and Games Invest (MGI), and earlier held a managing-director role at Inneractive.

Career

  • Managing Director & CRO

    AppLift · 2014-2019

Expertise & education

Expertise

Incrementality MeasurementMobile User AcquisitionProgrammatic AdvertisingMarketing AttributionMobile DSPsPerformance MarketingMarketing Mix ModelingAd Fraud & Invalid Traffic

Speaking topics

Incrementality and causal measurement in advertisingThe future of mobile marketing attributionProgrammatic advertising and performance marketingMoving beyond last-click attribution

Recognition

Notable achievements

  • Co-founded INCRMNTAL, a platform redefining marketing measurement through always-on incrementality testing
  • Served as Managing Director and CRO at AppLift, scaling its programmatic mobile advertising business internationally
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