CEO at HUMAN Security
Leading HUMAN Security's mission to verify the humanity of digital interactions at massive scale, and driving industry-wide collaboration to dismantle sophisticated bot fraud operations threatening digital advertising and beyond.
Last updated Feb 27, 2026 by AI Enrichment
Maor Sadra is the CEO of HUMAN Security (formerly White Ops), widely regarded as one of the most important infrastructure companies in the fight against digital fraud. Under his leadership, HUMAN has scaled its verification capabilities to over 20 trillion digital interactions per week, protecting major advertising platforms, enterprises, and publishers from sophisticated bot attacks, account takeovers, and malvertising campaigns. His work sits at the intersection of cybersecurity and advertising technology, making him a rare executive who bridges both worlds at scale. Sadra played a pivotal role in HUMAN's evolution from a specialized ad fraud detection firm into a comprehensive bot mitigation platform serving industries well beyond advertising, including financial services, e-commerce, and media. This strategic expansion under his tenure repositioned HUMAN as critical internet infrastructure rather than a niche AdTech vendor. The company has been involved in several high-profile botnet takedowns in collaboration with law enforcement and industry partners, cementing its reputation as an active force against cybercrime. Before ascending to the CEO role, Sadra held senior leadership positions within HUMAN Security, contributing to its commercial growth and technical strategy. His background reflects a deep understanding of the programmatic advertising ecosystem and the fraud vectors that threaten it, giving him credibility with both the AdTech community and the broader cybersecurity industry. He is a recognized voice on the existential threat that invalid traffic and bot fraud pose to the integrity of digital advertising.
HUMAN Security (White Ops) (prior to CEO appointment)
Inneractive (prior to HUMAN)