Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks

Last-click isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded in Tel Aviv in 2019 that focuses on causal lift rather than user-level tracking. Smartly, which started life as a […] The post Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks appeared first on AdExchanger.

Last updated Mar 17, 2026 by ATDb automated enrichment