Lisa Baldzicki
Lisa Baldzicki is a seasoned advertising technology executive at Disney, where she leads ad tech strategy and operations across the company's expansive portfolio of streaming and linear properties. Her work sits at the intersection of premium content and advanced advertising capabilities, helping Disney navigate the complex transition from traditional TV to streaming-first monetization in an increasingly programmatic landscape. Throughout her career, Baldzicki has built deep expertise in ad operations, programmatic infrastructure, and the technical systems that power large-scale media monetization. At Disney, she has been involved in shaping the ad tech stack that supports properties including Hulu and Disney+, working on initiatives related to addressable advertising, identity, and data-driven audience solutions in a privacy-conscious environment. Her background reflects a broader industry trajectory from traditional ad operations into sophisticated programmatic and data-driven advertising, making her a recognized operator within the premium publisher and streaming ad tech community. She is known for bridging technical complexity with business outcomes in one of the most competitive and high-profile environments in media.
Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026
- Years in industry
- 15 years
Bio
Lisa Baldzicki is a seasoned advertising technology executive at Disney, where she leads ad tech strategy and operations across the company's expansive portfolio of streaming and linear properties. Her work sits at the intersection of premium content and advanced advertising capabilities, helping Disney navigate the complex transition from traditional TV to streaming-first monetization in an increasingly programmatic landscape. Throughout her career, Baldzicki has built deep expertise in ad operations, programmatic infrastructure, and the technical systems that power large-scale media monetization. At Disney, she has been involved in shaping the ad tech stack that supports properties including Hulu and Disney+, working on initiatives related to addressable advertising, identity, and data-driven audience solutions in a privacy-conscious environment. Her background reflects a broader industry trajectory from traditional ad operations into sophisticated programmatic and data-driven advertising, making her a recognized operator within the premium publisher and streaming ad tech community. She is known for bridging technical complexity with business outcomes in one of the most competitive and high-profile environments in media.
Career
Director, Advertising Technology
Disney · prior role
Ad Operations Leadership Role
Previous Media Company · unknown
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led ad technology and operations strategy across Disney's streaming and linear portfolio including Hulu and Disney+
- Helped scale programmatic capabilities for one of the largest premium media companies in the world