LJ
Lina Jurgelionyte
Executive
VP-level identity product leader at a major European SSP, hitting multiple long-tail axes: non-C-suite, European geography, identity/privacy specialization.
Role: VP of Product, Identity & DataCompany: Equativ
Last updated Jun 27, 2026 by the ATDb Editorial Team
Bio
Lina Jurgelionyte leads identity and data product strategy at Equativ, the European SSP and ad server formerly known as Smart AdServer, focusing on cookieless identity solutions and first-party data activation for European publishers. She is deeply involved in IAB Tech Lab working groups on identity and privacy-preserving advertising technologies. Her work is particularly significant in the context of GDPR-compliant audience targeting architectures.
Expertise & education
Expertise
Identity ResolutionCookieless AdvertisingPrivacy-Preserving AdTech