Kristen Pelletier

Kristen Pelletier serves as Director of Working Group Programs at IAB Tech Lab, where she plays a central operational role in coordinating the collaborative industry processes that produce foundational AdTech standards. Her work spans some of the most consequential technical challenges facing digital advertising today, including identity resolution in a post-cookie environment, privacy-preserving infrastructure, and programmatic ecosystem specifications. She is known for her ability to align competing stakeholder interests and keep complex multi-party working groups on track toward actionable technical outputs. At IAB Tech Lab, Pelletier manages the mechanics of how the industry's technical standards get made — facilitating working groups that bring together publishers, advertisers, agencies, ad tech vendors, and platforms to develop consensus-driven specifications. Her portfolio includes programs touching on identity frameworks, data privacy compliance tooling, and programmatic infrastructure standards that underpin billions of daily ad transactions. Her role positions her at the intersection of policy, technology, and industry collaboration, making her a behind-the-scenes but highly influential figure in shaping how the open web advertising ecosystem evolves. While she may not be a frequent public speaker or bylined author, her operational contributions to standards development have a broad and lasting impact on the AdTech industry.

• Manages IAB Tech Lab working groups responsible for developing identity and privacy standards used across the global digital advertising ecosystem
• Coordinates multi-stakeholder technical programs that produce specifications underpinning programmatic advertising infrastructure