Director, Working Group Programs at IAB Tech Lab
IAB Tech Lab working groups are foundational to AdTech standardization, and Pelletier's coordination role makes her an important behind-the-scenes figure in the development of industry-wide technical standards.
Last updated Apr 18, 2026 by jonholm
Kristen Pelletier manages working group programs at IAB Tech Lab, coordinating the development of critical AdTech standards including those related to identity, privacy, and programmatic infrastructure. She plays a key operational role in bringing together industry stakeholders to develop technical specifications.