Kevin Smyth
Kevin Smyth leads Vistar Media's commercial operations across Southeast Asia, spearheading the company's programmatic out-of-home (OOH) advertising expansion in a region experiencing rapid digital infrastructure growth. In this role, he is responsible for building and scaling partnerships with media owners, agencies, and brands across key Southeast Asian markets, positioning Vistar's technology platform as a leading solution for data-driven, programmatic DOOH buying and selling. Smyth brings a background in digital media and advertising technology sales to his role at Vistar Media, with experience navigating the complexities of emerging and high-growth markets in the Asia-Pacific region. His work focuses on educating the market on programmatic DOOH capabilities, developing supply-side and demand-side relationships, and accelerating adoption of automated OOH trading across the region. Vistar Media is a global leader in programmatic OOH technology, and Smyth's Southeast Asia remit places him at the forefront of one of the most dynamic growth opportunities in the out-of-home advertising sector, as digital screen proliferation and programmatic adoption accelerate across markets such as Singapore, Malaysia, Indonesia, Thailand, and the Philippines.
Last updated Oct 6, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 10 years
Bio
Kevin Smyth leads Vistar Media's commercial operations across Southeast Asia, spearheading the company's programmatic out-of-home (OOH) advertising expansion in a region experiencing rapid digital infrastructure growth. In this role, he is responsible for building and scaling partnerships with media owners, agencies, and brands across key Southeast Asian markets, positioning Vistar's technology platform as a leading solution for data-driven, programmatic DOOH buying and selling. Smyth brings a background in digital media and advertising technology sales to his role at Vistar Media, with experience navigating the complexities of emerging and high-growth markets in the Asia-Pacific region. His work focuses on educating the market on programmatic DOOH capabilities, developing supply-side and demand-side relationships, and accelerating adoption of automated OOH trading across the region. Vistar Media is a global leader in programmatic OOH technology, and Smyth's Southeast Asia remit places him at the forefront of one of the most dynamic growth opportunities in the out-of-home advertising sector, as digital screen proliferation and programmatic adoption accelerate across markets such as Singapore, Malaysia, Indonesia, Thailand, and the Philippines.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leading Vistar Media's commercial expansion across Southeast Asia, one of the fastest-growing regions for digital OOH advertising
- Building agency, brand, and media owner partnerships to accelerate programmatic DOOH adoption across key Southeast Asian markets