Chief Business Officer at Yahoo
Leading Yahoo's independent AdTech platform strategy as CBO, overseeing both DSP and SSP operations as Yahoo competes against major walled gardens in programmatic advertising.
Last updated Feb 27, 2026 by AI Enrichment
Kendra Wright is a senior AdTech executive serving as Chief Business Officer at Yahoo, where she leads business operations for the company's advertising technology division. Her remit spans Yahoo's demand-side platform (DSP) and supply-side platform (SSP), positioning her at the center of one of the few scaled, independent alternatives to the dominant walled gardens in digital advertising. Her work is central to Yahoo's effort to compete as a full-stack programmatic platform serving both the buy and sell sides of the digital advertising market. Wright's leadership at Yahoo comes at a pivotal moment for the independent AdTech ecosystem, as the industry navigates signal loss from cookie deprecation, identity resolution challenges, and ongoing consolidation. Her role involves shaping commercial strategy, managing key partnerships, and ensuring Yahoo's programmatic infrastructure remains competitive across its owned-and-operated properties and broader publisher and advertiser network. While detailed public records of her full career trajectory are limited, Wright is recognized within the AdTech industry as an operator with deep expertise in programmatic advertising infrastructure and platform strategy. Her position at Yahoo reflects significant trust in her ability to manage complex, multi-sided marketplace dynamics at scale.