Katy Lucey

Katy Lucey serves as Chief Product Officer at Kargo, a mobile-first creative advertising platform and supply-side platform (SSP) known for its premium, high-impact ad formats. In this role, she leads the product vision and development roadmap for Kargo's suite of mobile advertising solutions, working to bridge the gap between creative innovation and programmatic scale for premium publishers and brand advertisers. Lucey has built her career at the intersection of mobile advertising, product strategy, and programmatic technology. Her work at Kargo has been focused on developing distinctive ad formats that stand out in an increasingly commoditized mobile landscape, as well as advancing the company's programmatic capabilities to meet the demands of a cookieless, privacy-first advertising ecosystem. She has been instrumental in positioning Kargo as a differentiated player in the SSP market through creative-led product development. With a background spanning product management and digital advertising, Lucey represents a generation of AdTech operators who have navigated the industry's shift from desktop to mobile, from direct to programmatic, and from cookie-based to identity-resilient targeting. Her focus on mobile-first experiences and premium publisher monetization reflects broader industry priorities around quality inventory and brand-safe environments.

• Led product development for Kargo's differentiated mobile-first ad format portfolio, helping the company stand out among SSP competitors
• Oversaw programmatic product strategy at Kargo during the industry's transition toward cookieless and privacy-compliant advertising solutions