Karsten Weide

Karsten Weide is a seasoned independent media and advertising technology analyst best known for his decades of research covering digital advertising, streaming media, and the evolving programmatic ecosystem. As founder of W Media Research, he provides strategic market intelligence to media companies, agencies, and technology vendors navigating the rapidly shifting digital landscape. His analysis is widely cited in trade press and industry reports, and he is recognized for translating complex market data into actionable strategic insight. Weide spent a significant portion of his career at IDC, the global market research and advisory firm, where he served as a Program Vice President covering digital media and advertising. During his tenure at IDC, he built a reputation as one of the most authoritative voices on digital advertising market sizing, streaming video trends, and the intersection of technology and media business models. His research informed investment decisions, product strategies, and go-to-market plans for major players across the AdTech and media industries. Since launching W Media Research, Weide has continued to publish independent research and commentary on topics including connected TV advertising, the deprecation of third-party cookies, identity resolution, and the consolidation of the AdTech supply chain. He is a frequent speaker at industry conferences and contributes analysis to leading trade publications, maintaining a strong presence as a thought leader in the AdTech and digital media space.

Last updated Sep 9, 2026 by ATDb automated enrichment · Connections updated Sep 14, 2026