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Karan Kaushal

Global Head of Programmatic at GroupM

Represents the holdco agency programmatic operations leadership axis — a senior practitioner whose decisions shape programmatic market structure at a scale that rivals or exceeds most DSP and SSP executives in influence.

Last updated May 27, 2026 by the ATDb Editorial Team

Bio

Karan Kaushal leads programmatic strategy and trading operations globally at GroupM, the world's largest media investment company, overseeing programmatic buying frameworks across its agency brands including EssenceMediacom, Mindshare, and Wavemaker. He works on supply-path optimization, private marketplace strategy, and programmatic transparency initiatives at massive scale. His decisions influence how tens of billions of dollars in programmatic spend are directed across global markets.

Expertise
Programmatic TradingSupply-Path OptimizationAgency Trading DesksMedia InvestmentProgrammatic Transparency