Kaitlyn McInnis

Kaitlyn McInnis is a marketing and communications leader at Crossmedia, an independent media agency known for its commitment to transparent and accountable media planning. In her role, she oversees the agency's brand voice, thought leadership initiatives, and industry positioning, helping to amplify Crossmedia's mission of honest, data-driven media strategy in an ecosystem often criticized for opacity. She is recognized for her ability to translate complex AdTech and media concepts into compelling narratives for both industry and client audiences. McInnis has built her career at the intersection of media, marketing communications, and advertising technology, developing deep expertise in how independent agencies differentiate themselves in a landscape dominated by holding company networks. Her work at Crossmedia has involved elevating the agency's profile through strategic communications, industry press, and thought leadership content that speaks to issues like media transparency, brand safety, and the evolving role of data in media buying. As a communications professional embedded within the AdTech and media buying world, McInnis contributes to broader industry conversations around accountability and trust in advertising. She has been involved in producing and promoting content that addresses programmatic advertising, media measurement, and the challenges facing advertisers in an increasingly fragmented media environment.

Last updated Aug 25, 2026 by ATDb automated enrichment · Connections updated Aug 31, 2026