Justin Breton
Justin Breton is Vice President of Development at Gap Inc., a role he started on August 31, 2026. Reporting to Chief Entertainment Officer Pam Kaufman, he manages the ideation, development and production of original content in multiple formats across Gap Inc.'s brands. Before Gap, Breton spent six years at Walmart as head of partnerships, content and emerging experiences. There he created Camp by Walmart, launched Walmart's commerce on Roblox and built out the retailer's gaming presence: work at the meeting point of brand partnerships, entertainment content and retail media.
Last updated Oct 10, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Justin Breton is Vice President of Development at Gap Inc., a role he started on August 31, 2026. Reporting to Chief Entertainment Officer Pam Kaufman, he manages the ideation, development and production of original content in multiple formats across Gap Inc.'s brands. Before Gap, Breton spent six years at Walmart as head of partnerships, content and emerging experiences. There he created Camp by Walmart, launched Walmart's commerce on Roblox and built out the retailer's gaming presence: work at the meeting point of brand partnerships, entertainment content and retail media.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Created Camp by Walmart.
- Launched Walmart's commerce on Roblox and built out its gaming presence.
- Joined Gap Inc. as Vice President of Development in August 2026.