J
Joshua Lowcock
President of Media at Quad
Lowcock is known as one of AdTech's foremost advocates for brand safety and media responsibility, pushing advertisers and agencies to take accountability for the content environments their spending supports.
Last updated May 30, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Bio
Joshua Lowcock is President of Media at Quad, where he leads the company's media business. He was previously Global Chief Media Officer at UM (IPG Mediabrands), and is a recognized industry voice on brand safety, media responsibility, and ethical media buying.
Previous Roles
Chief Digital Officer
UM (Universal McCann) (prior to CMO role)
Senior Digital Leadership Roles
IPG Mediabrands (2010s)
Expertise
Brand Safety and SuitabilityProgrammatic AdvertisingMedia StrategyDigital Media BuyingSustainable AdvertisingMedia Transparency and AccountabilityIdentity ResolutionMisinformation and Content Quality
Notable Achievements
- Established UM as a leading agency voice on brand safety and media responsibility globally
- Vocal advocate for advertiser responsibility in funding quality journalism over misinformation
- Drove industry-level conversations on ethical media buying and supply chain transparency
- Regular keynote speaker at Cannes Lions, Advertising Week, and ANA conferences on brand safety and media ethics
Awards
Recognized among industry leaders in brand safety by trade publications including Ad Age and Campaign
Speaking Topics
Brand Safety and SuitabilityMedia Responsibility and Ethical AdvertisingThe Future of Programmatic AdvertisingCombating Misinformation Through Advertiser ActionSustainable and Responsible Media BuyingIdentity and Privacy in a Cookieless World
Publications
- Contributed op-eds and thought leadership pieces to Ad Age, Campaign, and industry trade publications on brand safety and media responsibility
Connections