Joshua Lowcock — Quad

Joshua Lowcock, a prominent figure in the advertising and media industry, has joined Quad, the marketing solutions company. Lowcock previously served as Global Brand Safety Officer and US Chief Media Officer at IPG Mediabrands, where he was widely recognized as a leading voice on brand safety, programmatic advertising, and media accountability. His move to Quad represents a significant shift from the agency holding company world to a marketing services and print/digital solutions provider that has been actively expanding its integrated marketing capabilities. Quad has been evolving beyond its traditional printing roots into a full-service marketing experience company, and Lowcock's expertise in media, brand safety, and digital advertising aligns with that strategic direction. This transition signals Quad's ambition to deepen its media and advertising technology competencies as it competes for integrated marketing budgets. Lowcock brings with him a strong reputation built over years of advocacy for transparent, accountable digital advertising ecosystems, including work with industry bodies such as the Global Alliance for Responsible Media (GARM) and the World Federation of Advertisers (WFA).

Lowcock's move from IPG Mediabrands to Quad is notable for several reasons within the AdTech and broader advertising ecosystem. First, it reflects a broader trend of senior agency talent migrating to marketing services companies and technology-adjacent firms that are building out media capabilities. Quad has been positioning itself as an alternative to traditional agencies by offering end-to-end marketing solutions, and adding a figure with Lowcock's credibility in programmatic, brand safety, and media strategy strengthens that pitch to CMOs and brand marketers. Second, his departure from IPG Mediabrands removes a prominent industry voice from the holding company space at a time when brand safety and media accountability remain critical concerns for advertisers. His expertise in navigating complex digital media environments, particularly around programmatic supply chain transparency, could give Quad a competitive edge in conversations with brands seeking more accountable media solutions. This move may also signal growing competition between integrated marketing services companies and traditional media agencies for senior talent and client relationships.